In order for a website to be successful, it has to reach its target audience. For this to happen, that website has to show up when people use Google, Bing, or a similar tool to look for it.
This is where SEO comes in, and it’s also why any website owner should at least know the basics of these optimization principles, whether they’re planning to do it themselves or hire an SEO firm to take care of it for them.
It may sound complicated, but don’t worry: this article will show you the basics of SEO for dummies.
What is SEO?
SEO is short for Search Engine Optimization. This is a set of practices that helps your website rank higher in the list of results produced by a search engine like Yahoo, Bing, or Google.
When implemented properly, SEO will increase the traffic to your site by keeping it on the first page of relevant search results.
The Use of Keywords
Any guide to SEO for dummies should start by talking about the use of keywords. Keywords are the terms or phrases related to your website’s content that your target audience will use as search queries.
These can be related to your industry, the products or services you offer, or your location. Good SEO practices dictate that you should determine these through research instead of guesswork.
You must also incorporate them both in the content of your site which is visible to visitors, and in the coding which is visible to search engines.
The architecture or set-up of your website is also important to SEO for dummies. You should aim to create a site that even first-time visitors will find easy to navigate and understand.
In addition to ensuring that your audience won’t click away from your site in frustration, this also guarantees that search engines will find it easier to comb through the website.
The creation of backlinks, or links on other websites that lead back to your own page, is another vital aspect of SEO.
If more sites link back to yours, search engines will give you a higher ranking in a list of relevant results, on the basis that your website must be pretty good if it’s so popular.
You can build these by making sure that your website appears in online directories and social media; submitting press releases to reliable websites; and creating guest posts for sites that are relevant to your field or industry.
Read these two post to get access to free backlinks generator websites and services :
Content is The King
The use of backlinks and keywords won’t count for much if your website has nothing to say. Any guide to SEO for dummies would be doing you a disservice if it didn’t tell you to build up your content while performing all the optimization tweaks.
It’s not just that visitors will rule out your website as useless if they can’t find out anything from it; search engines will also penalize you if you don’t have much more than keywords stuffed haphazardly into the text.
SEO also entails making sure that your site is frequently updated. A webpage won’t be attractive to search engines if its last content was added in 2010!
It’s also necessary to keep abreast of any recent changes implemented by major search engines so that you can update your website’s SEO as necessary and it takes more technical skills than SEO for dummies toutorial!
How to Learn More than SEO for Dummies
This was only a very quick look at the wide field of search engine optimization. If you wish to learn more than just SEO for dummies, there are many online resources that will help broaden your knowledge on the subject, and a lot of these are free.
Now that you know the basics, it should be easy for you to jump right in and develop your SEO expertise.