Search engine optimization, or SEO, is a highly useful skill for anyone who wants to make a mark on the web. This is the set of practices that can make a webpage rank higher in a list of search engine results.
Since people rarely look past the first few items on the first page of Google results, you can see why knowing how to get your website up there is so important.
Whether you’re looking for a way to give your website an edge or want to earn by performing this task for others, a little bit of SEO knowledge will go a long way. This article will show you how to learn SEO effectively.
Start with the Search Engines
The first step to learning SEO is to find out more about the search engines you’ll be working with. Google, Bing, and Yahoo all provide resources that will help you understand how they work and what their crawlers look for in response to search queries.
Admittedly, this will involve a lot of background reading, but you can be sure that it will pay off in the long run. Knowing the ins and outs of search engines beforehand ensures that you will never make the mistake of using unscrupulous black- or gray-hat techniques that may be heavily penalized.
Beginner-level Resources on How to Learn SEO
While you’re learning about search engines, you can also start to look for beginner-level resources on how to learn SEO. You will find that there are plenty of options to choose from, and there is sure to be something that will fit your preferred style of learning, your timetable, and your budget.
Many websites have articles, videos, or infographics that you can access for free and peruse at your leisure. If you’re looking for a more in-depth and systematized approach, online courses and study materials are also offered for a fee.
It may take you a few tries before you find the SEO resource that works best for you, but with such an abundance of choices, you’ll be sure to find it if you just have patience it will help to answer how to learn SEO more properly.
Practice Makes Perfect
SEO isn’t something you can master through theory. A key part of how to learn SEO is practicing the techniques and seeing how they work in real time. The best way to do this is to tinker with your website and watch how the changes you make both on- and off-page impact its ranking in the search results.
If you don’t have a website of your own yet, then it’s high time that you create by investing in a domain and web hosting. These are not necessarily expensive: you can purchase both for less than $100.
Join a Group
Learning SEO is a challenging process, but it doesn’t have to be a lonely one. It will help a lot if you join a group where the members focus on how to learn SEO. This will allow you to share resources, tips and tricks, and even lend each other moral support when the going gets tough.
It’ll be great if you can find a local group with whom you can meet in person on a regular basis. However, you shouldn’t worry if there doesn’t seem to be one in your area: online communities can be just as helpful and supportive.
You have to understand that how to learn SEO is a continuous process. SEO is a constantly changing field, and the changes can literally happen overnight.
Veterans in the business will tell you that many practices which were acceptable just a few years ago are no longer valid today. Even after you’ve mastered the basics of SEO, it will pay to stay on top of the latest updates.