A lot of people think that simply creating quality content will cause a massive surge of traffic into their site. What they don’t realize, however, is that while quality content is a good springboard, it isn’t enough to keep your site at the top ranks of search engines. This is where social media comes in as a powerful Boost SEO Tool.
SEO companies no longer rely solely on predictive combinations of keywords fused into quality articles; they’ve discovered that when people like and share your site, you get organic boost SEO techniques would often fail to achieve. That being said, this guide shall help you discover how to boost SEO power using social media.
So How You can Boost SEO using Social Media ?
1. Post New Content from Your Site to Your Social Media Pages Regularly
People access social media sites almost everyday, whereas for regular sites, it could be once a week to once a year! Even if they’ve subscribed to your site’s newsletter (if you have one), the chances of them reading these newsletters is slim.
That being said, it’s important to post new content from your site in your social media page to help send traffic to your site through social media. Not only will people more likely see your new content, but because your content is already in social media, they are more likely to share and like it this is one way to boost SEO for your website via social signals.
2. Don’t Rely on Fake Followers
A lot of people want shortcuts to social media fame by buying followers on Twitter, Instagram, etc. While this may have worked in the past, today, most search engines know whether or not the followers are legitimate.
Illegitimate followers are considered low quality. High quality followers not only help more people find your social media page and site, but also help keep your posts alive by reacting to and interacting with them.
3. Making Likable Contents & Posts, not Headlines
No matter how well you can trick people into stumbling upon your site, if your content isn’t worth liking, it won’t matter.
This goes especially for click-bait articles that entice readers into going into their site by adding phrases like “you won’t believe what happens next” or “what he does next will make you cry.”
Not only are these phrases tired and trite, but people have also learned to avoid articles with these headlines, regardless of whether or not the story itself is worth reading.
4. Create Search Engine Friendly Posts to Boost SEO
While having your post liked or commented on is generally a good thing, having your post shared is much better, as it gives your site a chance to be seen by even more people than the single person who likes or comments on your post.
This means that you’ll have to create not only likeable content, but also shareable content. Shareable content is anything that: reflects an opinion of a person in the best light possible or is helpful to a large number of people whether because it teaches something or because it just plainly entertains.
5. Make Sharing a Lot Easier
If the user cannot share an article in your site to their social media page without having to fiddle with your site’s dauntingly long and unattractive URL string, then you will likely have to revamp your site to include social share buttons for the most often used social media sites like Facebook, Twitter, etc.
Remember that the fewer the steps needed to do something, the better the chances of the user considering doing it.
6. Allow People to Interact
It’s a good idea to create articles that talk about your stance on something trending, whether it’s about a new infamous music video or a crisis happening in another country.
When you take a specific side, you will inevitably get people on both sides to share their own insights and possibly snowball the comments section into a new sub-forum of interesting arguments or devolve into a flame-bait argument.
Either way, when people talk, it means they find your content worth reacting to.
7. Provide Rewards
A lot of apps actually give rewards to users if they share or like something from the apps’ Facebook page. This enables users to do the advertising for you.
Apart from the users organically sharing your content, you’re also making sure that they stay because of the incentives you give them.
8. Track Your Social Media Performance
What’s heavy user traffic to you may be considered light user traffic to other people. The reason why a lot of companies fail when they try to boost SEO efforts is that they don’t track changes to their site and measure short-term and long-term effects of changes they apply.
Not all SEO techniques work for everyone, so you’ll have to keep track of the ones that work for you and which ones don’t so that you can focus on optimizing the right aspects of your site.
This translates well into social media; a lot of social media analytic tools actually help you find the strengths and weaknesses of your social media page, so pay attention to what it says and change what you need to change.
Track Your Social Media Performance With Social Stats Checker
9. Allow Search Engines to Find You
Interestingly, a lot of people have put in a lot of time and effort in online marketing in social media, only to find out that their social media posts aren’t getting seen by search engines. Remember that people expect to find everything in a search engine’s first page.
If they try to search for a post you made in Facebook and couldn’t find it in Google, then they might just stumble upon a different site or social media page that’s more searchable and visible than yours.
Fortunately, you can easily make your posts visible by going to your social media pages’ privacy settings and making your posts public and searchable.
10. Use Your SEO Keywords
Whether you’re making an article in your site or a post in social media promoting your site, it’s a good idea to use keywords relevant to your site’s content.
This not only allows search engines to find you better, but it also gives your posts a voice that is distinctly yours (whether or not this distinction and uniqueness is a good thing is entirely up to you).
11. Take Advantage of Local Listings To Boos SEO of Your Website
When your company has a local listing in Google and other prominent sites, you make it easier for your customers to know more about your company, from its location to its operating hours.
Furthermore, people are a bit more comfortable with companies that have local listings compared to companies that are obscure and unlisted.
12. Link to Your Site with Social Media
In the past, search engines rank websites higher when they have more links built, regardless of the quality of the links. Now, most search engines are focusing on high-quality links, therefore making low-quality link-building useless and possibly detrimental to any site.
Fortunately, links on social media are considered high-quality links because of their high web authority.
Even social media pages that are only a few days old can boost SEO efforts more than a site that’s several years old simply because search engines find social media sites authoritative.
Wrapping It Up
Social media is now an important vehicle for SEO because of its ubiquity and prominence, so take advantage of this fact and start making your site known in Facebook, Twitter, Instagram, etc.
By tapping into the power of social media, you open up new opportunities for growth.