The Internet is a joy to its users. It can take them anywhere with a few searches and a few clicks. For Internet marketers, having a website is the first step to attaining online visibility and reaching their target market. It is akin to a store or an office for a brick-and-mortar business.
In the vast World Wide Web, however, finding them is easier said than done. For the target audience to find their websites, they need to get to the top of the Search Engine Results Page (SERP).
That is not an easy thing to do, but it is not impossible either with Search Engine Optimization (SEO). However, a question arises, “ Is SEO worth it ?”
The Ebony and Ivory of SEO
SEO consists of strategies and techniques that make it possible for Internet users to find their way to your website.
Getting on the first page and at the top of the list provides the advantage of being clicked more by users. Face it: Not all Internet users would dig deep into search engine results, going past the third or fourth page of results.
Clicking the sites at the top of the SERP is a natural thing to do and getting traffic this way is what is referred to as organic.
The kind of SEO that uses the best acceptable practices — using keywords and keyword analysis, backlinking, link-building, and creating relevant content to improve link popularity — are also known as “White Hat” or “Ethical SEO.”
If you consider the question, “ Is SEO worth it ?” then the answer is a resounding, “Yes!” if white hat SEO practices are what you apply.
Really! Is SEO worth it ?
On the other hand, there are practices that you would like to avoid — these are called “Black Hat.” These SEO tactics use willful manipulation of the search engine to bring their websites climbing to the top.
Tactics like these can generate traffic and get returns in less time. While the results can bring in the dough, there is always that imminent danger of being banned by the search engines.
SEO for Long-term Sustainability
So, is SEO worth it ? Here’s a good way to answer it: White hat SEO can power your website to climb steadily at the top of the SERP with long-term sustainability.
This entails optimizing your website the right way. If in your search for the right strategies you are already confused from so many suggestions, there are basic tactics that you must remember to answer is SEO worth it ?!
- Always make sure to do keyword research. It is the keystone of SEO and you can use a host of free and paid tools for improved efficiency.
- Know the tactical placements of these keyword phrases.
- Make a conscious habit of creating keyword-rich content.
- Instead of just using generic terms like “company,” get into the habit of using “real estate company” or “luxury fashion” instead of just “fashion.”
- Make sure to have your main navigation feature in the most important Web page.
- Never be afraid of measuring traffic and conversions as these can influence your SERP.
- If you want local clients, never underestimate the importance of local SEO.
The Bottom Line
Is SEO worth it ? SEO is critical, but it is not everything. Make sure that along with it you will have a site that can be loaded quickly, is nice and easy on the eyes, contains quality links, and has just enough graphics.
If you are a new player and find all these too confusing, go for the easiest solution: Get an SEO expert to help you.
Your site is just like microscopic plankton in the vast sea that is cyberspace. You race to the top of the SERP because it is the best way to be found.
SEO can do that to your site. SEO is not a quick-fix solution, and that’s something to keep in mind.
SEO is a long-term sustainable strategy that needs time, patience, expense, and effort. That, in a nutshell, answers the question, “ Is SEO worth it ?”